Entrevista a MC Hammer en Web 2.0 Summit 2011

La semana pasada Alex Howard (O’Reilly Media) entrevisto a MC Hammer (Musico y CEO de Alchemist MMA) durante Web 2.0 Summit 2011 en San Francisco, CA. MC Hammer nos habla de la influencia de social media en los gobiernos.

Local governments, they’re not good at engaging the public at large. They’re still finding their feet with respect to using these platforms and dropping their guards and stop being afraid of social media, because remember, these tools create a level of transparency that sometimes can be uncomfortable. You no longer dictate the corporate message to the community, but the community speaks back, and they voice their opinions.